By 2014, when Hello Kitty was 40 years old, she was worth about $8 billion a year. By 2010 the character was worth $5 billion a year and The New York Times called her a "global marketing phenomenon". The brand went into decline in Japan after the 1990s, but continued to grow in the international market. Hello Kitty's popularity also grew with the emergence of kawaii (cute) culture. Originally Hello Kitty was only marketed towards pre-teenage girls, but beginning in the 1990s, the brand found commercial success among teenage and adult consumers as well. Hello Kitty was created in 1974 and the first item, a vinyl coin purse, was introduced in 1975. According to her backstory, she lives in a London suburb with her family, and is close to her twin sister Mimmy, who is depicted with a yellow bow. Sanrio depicts Hello Kitty as an anthropomorphized white cat with a red bow and no visible mouth. Hello Kitty ( Japanese: ハロー・キティ, Hepburn: Harō Kiti ), also known by her real name Kitty White ( キティ・ホワイト, Kiti Howaito), is a fictional character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio. It's not very sensible, it's not particularly good value, but it is - unfortunately - completely magic.Megumi Hayashibara (1990–present), others Yet what ought to be an outdated piece of history paradoxically still sits supremely well in many vintage and contemporary musical styles. It's louder than a tweed Deluxe, less visceral than a Bassman and nowhere near as versatile as a Hot Rod DeVille. It's the antithesis of the modern, multi-featured box, offering up a pure, undiluted vintage tweed experience at a volume level that's bang-on for modern pubs and clubs. It's perhaps too furry for trad country, but right at home in any modern Americana setting.Įveryone who plugged this in during its time at Guitarist was grinning within seconds. Yes, you can do the Pete Townshend thing, but also think about Mike Campbell, John Fogerty, Springsteen and Neil Young. You might love it, or you might prefer it dialled back for more control and 'order' in the sound. The result is a slightly more 'wild' sound with increased distortion on the treble frequencies particularly. What it's actually doing is decreasing the amount of negative feedback in the power section as you turn it up. The presence control on many early tweed amps gave players more brightness and brilliance, which it continues to do here. Pick lighter and the twang returns it's an extremely responsive amp in that respect, so suits players who like to eke out a full range of textures and dynamics. Push the volume and the sag and compression is more noticeable in the bass end, particularly on the attack of lower notes. It's an immensely authentic, evocative, grin-inducing experience, quick into overdrive with a palpably more furry-yet-ebullient edge than, say, a '65 Deluxe or Twin Reverb. Wind up the wick and the oh-mama moments come thick and fast with any classic guitar. It's thick yet bright, with a noticeable 'hair' to the top end that breaks off into light vintage overdrive. Instead, armed with a Gretsch Center-Block White Falcon, and with the amp volume down around three or four, you're greeted with a gigantic 3D soundscape that has even non- guitar players impressed. "With the amp volume down around three or four, you're greeted with a gigantic 3D soundscape that had even non-guitar players impressed"ĭon't expect shimmery, 'blackface' Twin-type cleans or tweed Bassman-like headroom. We're talking gloriously rich, sizzling, vintage overdrive with ladlefuls of dynamic sag and natural compression. When you add in the valve rectifier and turn it up, those 26 watts convert into something the amp wasn't designed for, yet has become the reason people love them today. Why 'only' 26 watts from a pair of 6L6 output valves? Well, the Bandmaster's relatively low- power output transformer keeps things in check to better protect the low-power speakers.
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